What's Ahead for Purpose-Built Rentals in 2021 and Beyond with Austin Joynes

"While the world is changing and people are looking for
apartments differently, your presence online needs to be
just as polished and consistent, sending the right
message to the renters you're looking to target." — Austin Joynes


2020 accelerated several trends in the purpose-built rental
industry:


Digital presence and virtual content swelled in importance.

Virtual service moved to the front of the line.

And consistency in content now matters more than ever.



Now, what will 2021 look like for purpose-built rentals?


That's our topic for this episode of Sync or Swim, featuring
Austin Joynes, a 14-year veteran of the purpose-built rental
industry in Canada, who started out as a leasing agent before
moving into the property management side.


Here's what we talked about:


What's a trend versus an actual change in the landscape?

The importance of sticking to the fundamentals

And the #1 thing that's really changing the way people live



Check out the podcast on Apple, Spotify, or on our website
here.