How Self-Guided Tours Will Change Multifamily Leasing with Jennifer Cyphers, Founder and CEO of Pynwheel

“As an industry, we have done a really great job of creating
digital opportunities for people to find out about properties
when they're looking for properties And then once they actually
go on site to check out the apartment, there is a huge need for
technology.”


Have you, or do you know anybody, who has tried to rent an
apartment during the COVID-19 pandemic?

If so, you’ve likely noticed that technology is much more front
and center now than it ever has been before. From digital
showings to email paperwork to virtual listings, agencies are
utilizing technology for multifamily dwellings more so than ever
before. 



And that’s largely due to the acceleration of technology caused
by the COVID-19 pandemic. 

On this episode of Sync or Swim, we talk with Jennifer Cyphers.
Jennifer is the founder and CEO of Pynwheel, a leader in the
self-touring category in the multifamily space.  We talked
all about:


How the COVID-19 pandemic has forced multifamily housing to
implement new technology faster than they wanted to. 

Why the consumer is always ready for new technology before
the housing companies

How Pynwheel has helped their customers navigate the COVID-19
pandemic with as few disruptions as possible. 



Check out the podcast on Apple, Spotify, or on our website
here.