Infusing Humour into the Leasing Process with Jon Selig, Founder of Comedy Writing for Sales Teams

“If you really want to start learning how to get funnier, just go
watch comedy of all kinds. Whether it’s a Simpsons episode or a
late night talk show...try and observe patterns and timing and
absorb that over time.” – Jon Selig


Description


What do multifamily rentals and stand up comedy have in common?
At first glance, probably not much. But if you think that the
rental market couldn't be made more humane with a little humor,
you’ve probably never heard of Jon Selig. 


Jon is the founder and creator of Comedy Writing for Sales Teams.
He spends his time training sales teams on the best way to inject
humor and lightheartedness into literally any industry, from
housing to software to the funeral industry. 


Our conversation on this episode of Sync or Swim centered all
around: 


What makes something funny or unfunny

Steps you can take to help sales teams to get to know their
audience better and be more relatable

The importance of empathy in sales



Check out the podcast on Apple, Google, Spotify, or on our
website here.