Building a Trusted Brand in the Build-to-Rent Space with Ashley Perry, Director, BTR Consultancy at LIV Consult

“That focus on brand, I think, is becoming even more
important as people start recognizing the names of brands that
they can trust.” — Ashley Perry


Real estate affordability has been shrinking dramatically for
first-time home buyers on a global scale, especially given the
surge in popularity for single-family homes throughout the
COVID-19 pandemic. However, this has created a huge opportunity
for those looking to take a bet on build-to-rent apartments.


As demand for built-to-rent communities are projected to increase
in the UK over the next few years, how can you build interest in
your community and market to potential renters?


On this episode of Sync or Swim, Ashley Perry, Director, BTR
Consultancy (London) at LIV Consult, talks about:


Some of the key differences between the UK and Canadian
rental market

The different factors that are driving the BTR
(Built-to-Rent) market in the UK

Why the COVID-19 pandemic has heightened people’s willingness
to pay for premium services in the rental market



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