Designing a Multifamily Brand from the Ground Up

"People think logos equal brand. The logo is a huge part
of your brand. It's the face of your brand. But that's just what
it is." – Kristen Cardwell


Branding is tough when you're selling the same thing everyone
else in your industry sells i.e. a place to rent. But those in
multifamily know that not all properties are created equal. So,
what's the trick to successful branding? According to industry
experts it's your ability to highlight your unique offering, and
being able to create a brand that your target community will
relate to.


In this episode of Sync or Swim, we discuss how to design your
unique brand identity with Kristen Cardwell, Marketing Designer
at Rentsync.


Here's what we talked about:


Why you should work with an industry expert on branding and
design

Top questions to ask a designer when you're just getting
started

What a great multifamily brand looks like



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