Let's Get Digital: Digging Into Great Lease Up Marketing

"If you can boost your traffic in a strategic way, you're
going to solve the problem of getting more conversions." — Allie
Langohr


First comes land, then comes development plans...and then comes
an effective lease up marketing strategy. Of all the factors to
consider when leasing up a property in today's market, creating a
digital brand identity that engages prospects throughout each
stage of your project, is among the most crucial. 


Why? Because when prospects cannot see the final product yet,
it's important for your online brand – including your website, ad
copy, email marketing, social media, and more – to fill in those
gaps and tell the story for you. In turn, this will help you to
generate high quality prospects, and reach your occupancy goals.


In this episode of Sync or Swim, we discuss how to lease up your
new community through effective branding and digital marketing
strategies with Allie Langohr, Director of Client Services at
Rentsync.


Here's what we talked about:




Why it's important to build a brand and market your new
developments




Key elements to positioning your brand effectively




The benefits of a splash page and developing your online
presence 




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Podcasts, or Spotify.


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