A Deep Dive Into Rental Demand Across Canada

"What blew me away was really how much demand there was
for these smaller markets. Even when you take Covid,
work-from-home, and everything out of the picture, how much more
per property demand there is in some of these small communities."
— Matt D'Avirro


Data isn't very useful if it's not accessible
or effective at communicating a message. It's just a bunch
of numbers after all. That's why Matt D'Avirro, Marketing
Operations Manager at Rentsync, is instrumental in
using data and automation to make sales and marketing
easier, and help influence future business decisions. That's why
it's no surprise that Matt also conceptualized Rentsync's
National Rental Demand Report, which maps demand throughout the
country.

In this episode, Matt walks us through the impetus for this
report and offers insights into how developers and marketers can
best use it. We dive into some of the trends that have occurred
over the last year, like COVID, work from home, and a boom in
smaller markets. Matt talks about the implications of these
trends and why they should be looked at from a long-term
perspective. Wrapping up, we talk about what property developers
should be focussing on, and Matt speculates what the next few
months have in store.


Tune in today to hear it all!


Key points from this episode:


Get to know today's guest, Matt D'Avirro, and what his role
entails

The origin story of the National Rental Demand Report

Differentiating between leading and lagging indicators

Some of the ways that Rentsync's data is unique

Unpacking the major trends of the past year, including Covid,
increased demand, and more

What is driving demand in high-growth areas in Canada

A trend that has been the most surprising to Matt

The importance of looking at alternative rental strategies

Where developers should be placing their focus right now

How marketers can make the most out of this report

What would surprise Matt the most in the upcoming months



Links mentioned in today's episode:


Matt D'Avirro on LinkedIn
Rentsync National Rental Demand Report
podcast@rentsync.com