List to Lease: How Tech Is Transforming Multifamily for the Better

“I think a big question is how do you make marketing and
leasing processes easier, but still allow for enough flexibility
and personalization so that you can still make each property more
compelling to prospective renters? That's the problem we're
trying to solve here.” — Suhasini Gadam


In April of this year, Rentsync replatformed and launched some
incredible new tools for the property industry. As we start to
fully leverage the power of the new Rentsync platform, today we
discuss some of the biggest challenges property managers,
marketers, and leasing agents face when it comes to automating
tasks and getting things done in an effective and timely manner.
In this episode, we are joined by Rentsync’s Senior Product
Manager, Suhasini Gadam. As a product manager, it is her job to
understand what Rentsync’s customers need, develop new features,
enhance the user experience, and make everyday tasks easier.
Tuning in, you’ll hear about the most common requests from
multifamily marketers looking for tools to help them work more
efficiently, some of the most popular tools users are taking
advantage of, and the most significant improvements made to the
new Rentsync platform since its launch. Listen in to find out why
autoresponders are so important to the leasing process, why
resisting the adoption of more digital processes is
counterproductive, and what Rentsync has in the pipeline for the
coming weeks and months. With the constant rapid evolution of
technology, you don’t want to get left behind, so tune in today!


Key Points From This Episode:


An introduction to Suhasini Gadam and her role at
Rentsync 

The most common requests from multifamily marketers looking
for tools to help them do their work better and faster.

Why user experience seems to be the biggest pain point.

Some of the most popular tools users are taking advantage of
and why.  

Why autoresponders are so necessary to speed up the leasing
process. 

The most significant improvements made to the new Rentsync
platform since its launch.

Why it is necessary and beneficial to phase out the legacy
dashboard.

What is motivating the platform’s new features and why they
are so needed.

Why this industry has taken so long to develop tools for
marketers and leasing agents. 

How the pandemic accelerated the industry’s adoption of more
digital processes.  

The main reasons why people in this industry resist adopting
new technologies. 

What Rentsync has in the pipeline for the coming weeks and
months.

Rentsync’s new media management tools and how they can help
customers.

Thoughts on how far away Rentsync is from removing fragmented
workflows from the rental industry. 



Links Mentioned in Today’s Episode:


Suhasini Gadam on LinkedIn

Suhasini Gadam's Email

Rentsync

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