Live on Stage: Lease-up, Operations and Property Management

"...you can imagine when you hit a renter with a 7%
increase and they're expecting something that's sub 2%, that's
problematic, and it can lead to turnover, it can lead to notices,
and so really it's about managing and massaging the messaging,
and it's all about the team, it's about the team component." –
Ryan Funt, Live on Stage at the Affordable Housing & New
Apartment Development Seminar


In this live episode of Sync or Swim, Rentsync's VP of Growth,
Max Steinman moderates the Lease-up, Operations and Property
Management panel at SVN Rock's Live on Stage event for Affordable
Housing & New Apartment Development. The panel
features marketing and leasing experts, Todd Nishimura,
Senior Director, Marketing, Leasing and Communications at GWLRA,
Ryan Funt, Director of Marketing at Fitzrovia and Lisa Jean,
Director of Leasing at SVN Rock Advisors, who share their
years of expertise helping new builds go from lease up to
stabilization. 

In this conversation you'll hear advice from the panel about:


The key components of a sound lease up marketing and
advertising strategy in 2021/22 and how do you know when to start
with these strategies?

How can you then differentiate yourself from others and set
yourself apart from the competition? 

Examples of marketing that is impactful, successful and
unique

The importance of a professionalized leasing staff

Why training typically sets a great leasing staff aside from
a good leasing staff 

How Fitzrovia connects it's leasing staff to its marketing
efforts

How GWL measures the success of its leasing staff

Changes in the marketing strategy as an asset reaches
stabilization

The changes in leasing strategy upon stabilization

How to mitigate high turnover post-lease up

How operating a brand new building differs from operating a
stabilized asset 

Operational decisions that either positively or negatively
impact marketing and leasing efforts



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Links mentioned in this episode:


Max Steinman on LinkedIn

Todd Nishimura on LinkedIn

Ryan Funt on LinkedIn

Lisa Jean on LinkedIn

Rentsync

SVN Rock Advisors

Fitzrovia

GWL Realty Advisors Residential

The Livmore

The Waverley