Listing Score: The New KPI for Multifamily Marketing

"The way that we've structured the actual listing score
is that a user is given a strong approximation of how complete
their overall listings are, and hopefully receive a kick in the
butt once they see that a particular property might be lacking."
— David Aizikov


You could have the most amazing property in the world, but if
your listing doesn't provide users with the information they
need, you could have absolutely no success finding renters. The
product team at Rentsync, including Michael Mottola and David
Aizikov have developed Listing Score, to help multifamily
marketers and property managers optimize their listings and
attract the right tenants. During today's conversation, David and
Michael tell us how you can use Listing Score to measure the
content quality and completeness of your rental listings. You'll
learn about the key areas  properties should be talking
about to improve their score, how to use this score as a
performance metric in your own reporting, and how Listing Score
aims to drive progress and innovation for multifamily
marketing. Michael and David also share some advice with
listeners that they offer their clients, talk us through Listing
Score's role in the Rentsync Platform, and share some of the
feedback they have received from those currently using the
new feature. Join us today to hear all this and more! 
Key points from this episode:

Listing Score, a tool to help people measure the content
quality and completeness of their rental listings

Why they can't just mandate the inclusion of additional
fields

Key areas properties should be talking about to improve their
listing score

Why they recommend that you have at least 10 unit and
property level amenities

Why you should make sure that all your listings have the same
number of completed fields

Why you should always include the size of the property in
your listing.

How they came to realize that a really good number of images
for your listing is eight

Michael explains how Listing Score works in the Rentsync
platform

Assurance that Listing Score is not public, nor is it a
reflection of the quality of your property

How properties can use Listing Score as a KPI for their own
reporting

Their goal that Listing Score will help people to make better
decisions

Feedback from clients who have used the feature before

David and Michael's plans for the future



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