How Tech Has Become Ingrained in the Lead to Lease Experience

I wish I could be a leasing consultant again, because I
can think of four different channels I would have going at the
same time, and I would be making four times the commission for
every appointment slot available within a given day​​​​​​​. –
Rebecca Shaffrey, SVP Corporate Services at Bell
Partners


On this week’s episode of Sync or Swim, we share a highly
valuable conversation from the most recent Retcon, a
best-in-class real estate technology conference, hosted in Miami,
Florida. In the recording you’ll hear from Max Steinman, Interim
CEO for Rentsync, as he moderates the event’s marketing and
leasing panel. He is joined by four trailblazing multifamily
industry professionals:


David Perez, COO of Carroll

Rebecca Shaffrey, SVP Corporate Services at Bell Partners

Michele Tate, National Director of Leasing at Toll Brothers

Clint Lee, Co-founder and CEO of Convey by OneDay



The focus of the panel centers around how technology has become
ingrained in the marketing and leasing process, and how it is
fostering greater innovation, streamlined operations, and more
competition within the industry.
Key points from this episode:

Getting to know the panel and their role in supporting
multifamily organizations

How digital marketing is improving the leasing process

How chatbots are helping increase the speed to lease

How video technology is personalizing the touring process

How self-guided tours are streamlining multifamily operations

What’s next for multifamily marketing and leasing technology



If you liked this episode, be sure to subscribe or follow Sync or
Swim wherever you get your podcasts, Apple, Google Podcasts, or
Spotify.