The Future of Purpose-Built Luxury Rentals

“For us at Fitzrovia, the marketing piece is not a
bolt-on component. It carries the same weight as the building’s
architecture and interior design.” — Ryan Funt



It’s not often that one can boast having an apartment block that
is 100% leased and 100% occupied, but through an incredible
marketing campaign (which won them a large number of awards!),
Ryan Funt and his team at Fitzrovia have achieved that at The
Waverley. In today’s episode, Ryan joins Nicolina for a
discussion around marketing strategy for purpose-built rentals,
and how, when done right, can turn rental prospects into brand
loyalists (another uncommon achievement in the real estate
industry). Ryan explains why your marketing roadmap should be
created before any physical work on the building has started, and
he shares examples of what it means to build a coherent brand
image throughout a development. Ryan also shares his thoughts on
how developers should be thinking about amenities, shifts that he
has seen in the Toronto market in terms of desired unit size, why
speed of response from rental agents is so important, and more!
Tune in today to hear it all. 


Key points from this episode:


The Waverley lease up that Ryan and his team at Fitzrovia
recently completed, and the awards they won as a result

Why every lease up should have its own unique plan

When marketing plans for a lease up should be developed, and
the questions you should be asking to guide the direction of your
plan

Fitzrovia’s approach to integrating brand identity into
buildings and their surrounding environment

The wide range of amenities that can be provided to enhance
your offer and increase resident retention

A major shift that has taken place in the Toronto rental
marketplace

Expectations that renters have of rental agents

Ryan shares his thoughts on the use of chatbots in the
multifamily space

Different types of marketing channels, and examples of how
different circumstances should impact which ones are prioritized

Seemingly small marketing tactics that can make a big
difference to your brand



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