Why Promoted Listings Should be Part of Your Rental Marketing Strategy

“It's a way for you to help promote, make sure you get
more traffic and more visibility, eyeballs on your listings on
those sites, which will then, based on data that we've seen in
our analysis, it will help to generate more traffic.”
— Michael Mottola, VP, Technology & Data at
Rentsync


Today, Rentsync is excited to announce a new feature that helps
users promote their listings, make sure they get more visibility,
and ultimately generate more traffic, resulting in up to 2.5x
(sometimes up to 6x), the number of leads! In this episode, we
are joined by Suhasini Gadam, Senior Product Manager, and Michael
Mottola, VP of Technology and Data at Rentsync, to chat about
Promoted Listings, the latest and greatest Rentsync platform
update that's going to transform the way rental housing providers
market their listings.

Tuning in you’ll hear how Promoted Listings create a more
streamlined, self-service process for users, in comparison to
Featured Ads, and the many things that have happened behind the
scenes to make this possible. You’ll discover how Promoted
Listings can assist with leasing up faster, what some of the most
popular use cases for this feature are, and how this affects the
overall flow of transactions for Rentsync clients.

To find out how you can get started in using promoted listings,
some of the different payment tiers and package offerings
available, and everything you need to know to make the most of
this new feature, tune in today!

Key points from this episode:

• Insight into what’s happening behind the scenes at Rentsync as
they launch a new feature
• Rentsync’s new feature: Promoted Listings, and how the feature
differs from Featured Ads
• Why this process was manual before and not a streamlined
self-serve feature until now
• The difference between Promoted listings and Standard
listings
• How Promoted Listings tend to be used more in urban centres and
why Michael foresees an uptick in the use of these in secondary
markets in near future
• What it means for Rentsync clients that Promoted Listings are
now self-serve and how this affects the overall flow of
transactions
• Some of the most popular use cases for Promoted Listings
• How Promoted Listings can assist with leasing up faster
• How a client can transfer a campaign if they have filled their
vacancies
• Where Promoted Listings are available and what listing sites
currently accommodate them
• Reasons why a listing site may not allow you to promote your
listings
• The different payment tiers and package offerings for Promoted
Listings
• How users can get started in using Promoted Listings on the
Rentsync platform
• Other features that Rentsync users can look forward to in the
next three to six months
• How users can submit feedback on the new feature

If you liked this episode, be sure to rate, review, and subscribe
or follow Sync or Swim wherever you get your
podcasts, Apple, Google Podcasts, or Spotify.