Leveraging AI to Improve the Multifamily Leasing Experience

“AI has taken over so much of what we do ... It was a
natural migration that it would find its way to multifamily.” —
Brock McLean


AI has seeped into most industries, and multifamily real estate
is no exception. Our guest today has been in the real estate
industry for 25 years and has evolved alongside real estate
technology. Brock MacLean is the EVP & CRO of LeaseHawk and
former SVP of Business Development at RealPage and today, he
talks us through the role of AI in leasing over at LeaseHawk. We
learn about the conversational experiences AI is now able to
provide, as well as how COVID has accelerated its adoption in the
real estate tech space. Brock breaks down the issues AI has
solved for leasing agents and beyond, and explains why it’s
critical to understand your market and have a flexible digital
marketing strategy. We also discuss the trends of increasing tech
adoption as well as tech fatigue, and how AI increases efficiency
without requiring management, training or workflow changes. Tune
in to find out how AI is being employed in the real estate tech
space, and the future of multifamily in the metaverse!

Key points from this episode:


Brock McLean’s background in real estate technology and what
led him to LeaseHawk

How LeaseHawk is communicating the benefits and use cases of
AI to prospective clients

The conversational experiences AI is now able to provide

How COVID accelerated the adoption of AI in the real estate
tech space

The staffing and recruiting problem AI has solved

The greatest challenges for leasing agents today and how AI
can assist

The various roles being a leasing agent can prepare you for

The goal of LeaseHawk and the technology they employ

Why it’s critical to understand your market and have a
flexible digital marketing strategy

How LeaseHawk’s AI is customizable for the user’s experience

LeaseHawk’s plans for expansion in the next two to three
years

How the AI increases efficiency without requiring management,
training or workflow

changes

The opportunity for real estate tech to expand beyond
multifamily leasing

Trends of tech adoption and tech fatigue

The future of multifamily in the metaverse



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