Digitization: The New Norm for New Developments

“What Spark does is essentially power the sales and
digital transaction process for new developments, residential
towers, or projects. We are the backend infrastructure that the
sales team, the marketing team, the administration team uses to
manage everything.” — @SimeonGarratt


Welcome back to Sync or Swim! Today, we speak with Simeon
Garratt, CEO and Co-Founder of Spark Real Estate Software,
helping developers to sell and market their homes. Joining us,
you’ll hear about the unique opportunity that Simeon identified
to create a universal software to serve new developers across the
globe. We speak specifically about how Spark serves marketing
teams as they find more success in the digital world through
insights, tracking, email marketing tools, and more! You’ll also
find out why they have chosen to have a semi-open API and how a
recent case study with Marlin Spring illustrates how Spark can be
used to generate meaningful reports, and Simeon shares the
company’s goals for the future (with their current services only
being the start of what they plan to do) and lets us in on how he
believes the pandemic has impacted this particular industry. Tune
in to hear all this and more today! 


Key points from this episode:


The story of how Simeon’s parents were detained and accused
of being spies in China

How Spark serves the sales, marketing, and administration
team within real estate

What Spark aims to do: create universal software that works
for real estate across the globe

How their software helps marketing teams to be more
successful in the digital world

What they integrate into including social channels, all paid
channels and capture forms

Insights, tracking, and email marketing tools that they use

Why Spark has chosen to have a semi-open API

Their newest case study with Marlin Spring, which illustrates
how Spark can be used to generate meaningful reports

What the company’s goals look like to deepen relationships,
grow their team, and gain data

The challenge of educating investors about the real estate
and new development space

How the pandemic skipped the real estate industry a few steps
ahead

The opening of the market to many different geographies
because of the pandemic

Why Simeon considers himself to be in the beginning phases of
what Spark will achieve

How a growing line item has formed in real estate budgets for
software



Links mentioned in today’s episode:


Simeon Garratt on LinkedIn

Simeon Garratt on Twitter 

Simeon Garratt Email

Spark

Marlin Spring Case Study

Marlin Spring

Spark Real Estate Software 

Rentsync

Sync or Swim Podcast

Sync or Swim Email



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