Building a Brand & Tackling Affordable Housing with Ron Lovett

Building a successful brand requires deliberate strategizing and
careful planning. The same can be said of making an impact in the
affordable housing industry. Through his company, VIDA, today’s
guest, Ron Lovett, is taking giant leaps in providing quality,
affordable housing for those in need whilst his company’s brand
is fast becoming a community favourite. Ron made the unlikely
transition from securities to rental housing, failing many times
along the way and using those lessons learned to forge a powerful
business model of undeniable longevity. VIDA innovated four
pillars which they use as guidelines to revolutionize affordable
communities, and Ron explains why he is not fazed by inflation,
why he’s chosen to double down on upskilling the community, how
he makes the gig economy work for his business, and the
unconventional methods VIDA uses to grow its brand. To find out
how centralization and decentralization can be used in harmony,
and why company culture is the only thing that matters, tune in
now! 


 


Key Points From This Episode:


Today’s guest is Ron Lovett, Founder and CCO at VIDA.

Ron’s background and his journey to founding VIDA.

How he went from securities to rental housing. 

Why he’s always thought of his real estate ventures as global
issues. 

How VIDA’s four pillars help it to achieve its goal of
revolutionizing affordable communities.

The way Ron’s company has fought inflation and how it has
adjusted its model to do so.

Why he’s doubling down on upskilling the community and using
them for community jobs. 

How he navigates safety and compliance by slightly adjusting
the gig economy model. 

The way residents respond to VIDA’s acquisition of their
buildings. 

What the company is doing to grow its brand, outside of
conventional marketing methods. 

How Ron and VIDA are making use of both centralization and
decentralization. 

What he learned about the rental industry in 2022, albeit as
a newbie.  

What Ron is most excited about in 2023. 



 


Links Mentioned in Today’s Episode:




Ron Lovett on LinkedIn

VIDA

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