Innovation in Multifamily Marketing

Rentsync's Director of Sales and Business Development Matt
Livingstone joins us in conversation today to explore recent
innovations in Multifamily Marketing, why they are necessary, and
what we might expect from the future. To kick off our
conversation, we discuss the current climate in multifamily
investment, the emergent needs and how they could be fulfilled.
Exploring use cases and the development of the Floor Plan
Navigator, we speak to increasing sophistication in condo
development and the role and integration of interactive tools in
the Canadian and US market. We touch on future plans for FPN
based on the various ways in which it is currently being adopted,
why there are so many possibilities arising from the advent of
this tool, and potential benefits for corporate contexts,
landlords, and renters. Join us today to hear all this and
more! 


 


Key Points From This Episode:


 


Context for this conversation: the housing crisis, rapid
fluctuations, and more.

Needs emerging from the current climate including cohesion
and innovation. 

Floor Plan Navigator (FPN) an interactive tool used to
showcase unit availability. 

Landlord and renter benefits that arise from using this tool.

How sophistication has increased on the condo development
side.

Prevalence of interactive tools in the US market.

Future plans for FPN with its beginnings in mind. 

Use cases for FPN in a client context.

The Point of Sale Device that has been developed.

Why there are so many possibilities with this particular tool
and how they might unfold.

Potential corporate benefits of using the system.

What is next for Rentsync beyond this model.

How software can support safety and trust.



Links Mentioned in Today’s Episode:


 


Matt Livingstone on LinkedIn


Rentals.ca


Rentsync


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