Prolific vs. private data in media advertising @ DSS NYC

Prolific vs. private data in media advertising @ DSS NYC

In June 2019, over 200 data scientists gathered at Viacom HQ in New York to hear key industry players’ takes on what makes an effective data-driven strategy. Q McCallum, Senior Content Adviser at Formulated.by, took a deeper dive into the major topics of
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vor 6 Jahren
In June 2019, over 200 data scientists gathered at Viacom HQ in New
York to hear key industry players’ takes on what makes an effective
data-driven strategy. Q McCallum, Senior Content Adviser at
Formulated.by, took a deeper dive into the major topics of concern
for data science when he spoke with DSS NYC speakers Lauren
Lombardo, Senior Data Scientist at Nielsen and Sergey Fogelson,
Vice President of Data Science and Modeling at Viacom. Listen as
they speak about current practices and debate the ways in which the
growth of AI will impact advertising

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