Sharing the struggles of starting an American apparel brand 040

This episode of Share The Struggle has a different tone with a
special message to small business owners and soon-to-be business
owners. Keith shares some of the struggles he faces as he builds
an American-made apparel brand. After 10 years working for
Harley-Davidson he invests his life savings into his dream to own
his own brand.  With no experience designing apparel and
limited space, he dives into digital printing. After a year of
success and failures, he realizes the need to expand vendors and
suppliers.  Battling the disadvantages that come with
providing only USA made products, limited suppliers, and costs
that are at least three times higher than imported goods. Keith
chooses his morals over his margins as he doubles down on the
belief in his brand.  Much like many Americans working from
home, he finds himself in a rut with a routine that smothers his
productivity. A loyal listener of the show shares a formula for
change that provides insight into what it takes to make a
difficult decision. 


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