Influencers Are Built, Not Born | In The Studio With Mohammed Sultan

Following on with our conversation on the ever trending topic of
Influencers, this week, Elodie Le Bihan, a PR manager from a global
luxury brand and two of the region’s most well-known influencers,
Deema Al Sadi and Maram Zbaeda join Mohammed Sultan and Bazaar's
Elizabeth Kelly in the studio, to discover how the ladies became
social media personalities, the responsibilities content creators
have to their followers and why this social media stardom has
created a lot of animosity in the industry. We would love to hear
your thoughts on the influencer phenomenon? Contact us via
Instagram (@harpersbazaararabia)or by the email below. Join in the
conversation by using our hashtag #HBACurrentlyTrending, you can
also tweet us your comments @bazaararabia or email us your
comments, questions or topic ideas to hbacurrentlytrending@itp.com.