Intentionally Designing a Church Experience | An Interview with Mat Duerdon

Mat Duerden received a Ph.D. from Texas A&M University and an
M.S. from Brigham Young University. His experience design research
focuses on memorable, meaningful, and transformative experiences.
Mat is an Associate Professor of Experience Design and Management
and Alumni Research Fellow in BYU's Marriott School of Business,
and also teaches an honors program course, The Art of
Transformative Storytelling. He works with organizations across a
variety of sectors to provide training and consulting around
experience design, and is also the co-author of the book Designing
Experiences. Mat currently serves on his stake high council and in
the stake Young Men presidency. Previous callings include bishopric
counselor, Young Men president, elders quorum president, and
executive secretary. He and his wife Chenae have four children and
their favorite experiences occur outdoors on bikes, rafts, and
skis. Highlights 01:45 Introduction to Mat Duerdon. He explains
experience design. 11:15 How can leaders create an experience? What
do you want people to say at the end of the experience? 23:30 When
you are designing experiences in the church that doesn’t mean you
have to create something new. Take what you have and tweak it.
26:30 There is a pressure on the bishopric to make everyone’s
experiences great. 28:00 How to help the person that isn’t enjoying
the experience of church or activities. What are their needs? 29:45
Mat shares an example of creating an experience for a ward or
community. 59-minute service projects. 31:30 All experiences have
three phases An anticipation phase A participation phase A
reflection phase 33:10 Good experiences ask for people’s attention
at the right points and respectfully minimize the attention needed
at different points. 33:30 The anticipation phase. Make sure the
information for an activity is very clear and given in advance.
34:45 Are there ways that we can create an anticipation phase for a
sacrament meeting? 40:00 Good experience design is 90% creating
really smooth-running, ordinary experiences. Leaders shouldn’t be
stressing out on doing huge things. 42:30 Start with just one thing
that your ward or organization really needs to work on. It’s better
to do one or two things great than a bunch of things poorly. 44:00
The participation phase. We should be thinking about what needs we
are trying to meet. Does your activity meet a need? 46:00 The
reflection phase. The phase where we are actually harvesting what
we’ve been growing. This is the phase that is most often overlooked
but vitally important. 50:30 How do we help others in the
reflection phase? Help them be a good storyteller. Retell their
experience to someone. Journal about the experience. Make sure you
follow up with them.