Helping Youth & Adults Conquer Mortality | An Interview with Trevor Farnes

Trevor Farnes is the author of The Conquer Code and the CEO and
Co-Founder of MTN OPS, an energy and nutritional product company
focused on the outdoor industry, in Fruit Heights, Utah. He has a
Bachelor of Science degree from Full Sail University. Trevor's
focus and mission at MTN OPS is that of improving the lives of
individuals and families through transformational products and a
community built to inspire individuals to conquer more in life. MTN
OPS was recently recognized as one of Utah’s Fastest Growing
Companies, one of Utah’s Best Places to Work, and Trevor was
recognized as Utah Business CEO of the Year. After many years of
facing hunger issues themselves, Trevor and his wife Jenna founded
the MTN OPS initiative, Operation Conquer Hunger, to conquer hunger
within the most vulnerable households in Utah, throughout the
country, and Malawi, Africa. From every MTN OPS order the company
donates a meal to a child or family in need. Within just a few
short years, they have donated millions of meals and are committed
to conquering hunger, one order, one meal, one child at a time.
Above all, Trevor is devoted to his faith, husband to his beautiful
wife of over 20 years, and the proud father to their four
incredible children. He currently serves in the Church as stake
Young Men president and member of his stake high council. Trevor
has previously served as a bishopric counselor, ward Young Men
president, Young Men advisor, ward mission leader, and in his
elders quorum presidency. Links The Conquer Code MTN OPS
Information about Camp Helaman Share your thoughts in the Leading
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access to the Core Leader Library Highlights The discussion begins
with an overview of Trevor's leadership style, which is deeply
rooted in his experiences of overcoming business failures and the
importance of faith. Trevor emphasizes the significance of core
values in both business and church leadership, sharing how MTN OPS
has cultivated a culture of trust and connection through its core
values, including the unique principle of recognizing God. He
explains that these values serve as decision-making guardrails that
guide the organization toward its mission of improving lives. The
conversation then shifts to the Children and Youth program of the
Church, particularly focusing on the four goal quadrants: physical,
spiritual, mental, and social. Trevor shares insights on how to
effectively engage youth leaders in utilizing this quadrant to set
meaningful goals without overwhelming the youth. He recounts a
successful initiative where young men from his stake participated
in a series of experiential activities designed to help them
recognize their strengths and set personal goals. This approach not
only fosters accountability but also creates a deeper connection
between youth and their leaders. Trevor also discusses his role as
the stake Young Men president, detailing how he transformed the
mission preparation process by moving it to a more engaging
environment and incorporating interactive elements. By inviting
returned missionaries to share their experiences and providing a
supportive atmosphere, he has seen increased participation and
enthusiasm among the youth. The episode concludes with Farnes
encouraging leaders to live by their core values, celebrate
successes, and create a culture of accountability that inspires
youth to grow spiritually and personally. Overall, this episode is
filled with practical ideas and inspiration for leaders looking to
make a positive impact on the rising generation. 04:10 - The
Conquer Code: Background and Purpose 06:09 - The Importance of Core
Values in Leadership 10:03 - Building a Trustworthy Brand Culture
12:12 - Core Values as Decision-Making Guardrails 14:08 - Focusing
on Core Values Monthly 20:30 - The Youth Quadrant: Engaging Youth
Leaders 22:12 - Creating Meaningful Youth Experiences