How to Build Community, with Jonathan Neman of Sweetgreen

After meeting as freshmen at Georgetown, Jonathan and his
two-cofounders set out to open a healthy fast food restaurant in a
500 square feet storefront. From those quaint beginnings,
Sweetgreen has grown into a massive food platform, with over 100+
locations and 200+ outposts. Jonathan shares why authenticity is
core to the brand, why their inexperience actually enabled
innovation, and how he thinks about falling on the right side of
this equation: as companies get bigger, they either get better or
worse.