How to Know Your Customer, with Misha Nonoo of Misha Nonoo

From the time she was a teen, Misha Nonoo dreamed of becoming a
fashion designer. She has since grown her women's apparel company
into a powerhouse that constantly stays ahead of seismic shifts in
the retail landscape. Misha shares why she forewent the wholesale
model to gain a direct relationship with her customer, why
sustainability is critical to the future of fashion, and why
discipline is the most important trait for entrepreneurs to embody
(and to hire for).