How to Be Authentic Storytellers, with Danielle Snyder and Jodie Snyder-Morel of Dannijo

What started as a childhood hobby for sisters Danielle and Jodie
has turned into a thriving fashion business, Dannijo. Through a
commitment to scrappiness and a knack for marketing via
ever-evolving social media channels, Dannijo has managed to stay
relevant to its community of super fans for over a decade. Danielle
and Jodie share how getting fired gave them the courage to launch,
how they put their sisterhood aside in pursuit of a strong business
partnership, and why the retail experience needs to be rebuilt from
the ground up. Be sure to follow Danielle and Jodi on social at
@dannijo, @danielleasnyder, and @jodiesnydermorel.