How to Be the Best at One Thing, with Alli Webb and Michael Landau of Drybar

In 2010, professional hairstylist Alli Webb had the idea to open a
salon with a simple motto: "No cuts, no color, just blowouts." She
teamed up with her brother, and Drybar has since become a clear
beauty industry leader, with over 130 salons and full suite of
products. Now, a long stream of upstarts claim to be "the Drybar of
[insert service here]." Alli and Michael share how they found
investors who could add value and not just capital, why Michael
joined Alli even though he was skeptical about the market fit, and
how they've trained thousands of stylists over the last
decade.  Make sure to follow Alli and Michael on social at
@thedrybar @alliwebb and @mdlandau.