How to Speak to a Niche Audience, with Samantha Fishbein of Betches

In 2011, Samantha Fishbein came together with two college
classmates to start an anonymous website, "Betches Love This." When
the site took off, Betches quickly went from a fun project to a
meaningful business known for deeply resonating with its massive
millennial audience. Today, the Betches empire includes New York
Times bestselling books, an e-commerce platform, podcasts, and
nearly 7 million instagram followers. Samantha shares why
bootstrapping helped the company grow at a steady pace, why
positive feedback is critical as a manager, and what makes gen z
tick. Make sure to follow Samantha on social at @betches and
@sami.