How to Grow Your Business Organically, With Joel Flory of VSCO

From a career as a successful wedding photographer to
launching one of the top-five highest-grossing photo apps
in the App Store, Joel Flory's trajectory is a noteworthy one. As
the co-founder and CEO of VSCO, Joel's work centers on his passion
for photography, design, and technology. VSCO went viral
from the start: Its first product launch grossed north of
$250K in the first 24 hours, and its debut app gained a
million followers in the first week. Joel shares how to build
something people are willing to pay for, why moving forward is one
of VSCO's core values, and why he believes the future will be
defined by the "experience economy."