How to Be Your Customer's First Call, with Zach Reitano of Ro

When each member of his family grappled with a
life-threatening illness—himself included—Zach Reitano found
his mission as an entrepreneur: to provide
personalized health care to everyone on the planet. In
2017, Zach and his co-founders started Ro. With offerings that
span Roman (for men's health) to Rory (for women's health), Ro
quickly took off and, in 2019, it was named one of
the world's most innovative companies by Fast
Company. Zach shares how Covid has accelerated the adoption of
telemedicine, why building trust with patients is so critical, and
why putting his dad in Ro's commercial was one of his best
decisions to date.