How to Think Long-Term, with Steve Fredette of Toast

In 2011, Steve and his co-founders set out to build a company. They
understood the power of a vertical strategy and realized
that restaurants were ripe for innovation. Enter Toast, which
powers restaurants with point of sale, front of house, back of
house, and guest-facing technology. Toast has grown rapidly with a
clear focus on their customers: restaurants. Toast has raised
a whopping $850 million in venture capital and was recognized as
the third fastest growing tech company in North America. Steve
shares the secret to gauging product market fit before you
build a product, how Toast won its first customers through
competitive pricing, and why Covid pushed technology from a
nice-to-have into a must-have.