How to Build a Viral App, with Prerna Gupta of Hooked

Topping the app store charts is a once-in-a-lifetime
experience—unless you're a mobile entrepreneurship genius,
like Prerna Gupta. She and her husband created hit music apps, like
AutoRap, that have been downloaded by 350 million people. Now,
Prerna is at the helm of Hooked, building a new television
network for Gen Z that has already reached an astronomical number
of viewers around the world. Hooked uses data to upend the
traditional model, rewriting how content is created and
distributed. Prerna shares how her idea for Hooked was inspired by
a year of travel, what three rules every mobile app creator should
follow, and why TV will look fundamentally different in a decade.