How to Create a Sticky Product with Flori Marquez of BlockFi

Blockchain, NFTs, ethereum—the world of crypto is wildly complex
for most consumers. But Flori Marquez and her cofounder Zac Prince
had a vision to bridge traditional finance and blockchain
technology through their startup, BlockFi. With a range of
products, like a credit card that lets you earn bitcoin in lieu of
reward points, BlockFi is bringing crypto to the mainstream. Since
launching in 2017, BlockFi has grown to manage over $15B in assets,
scaled its team to over 500 employees, and hit a
$3B valuation. Flori shares why they started by
building the hardest product first, why it was difficult
to raise their first round of venture capital as a
crypto startup, and how her Argentinian roots impact how she
thinks about financial security.