Why Utility Matters with Vishal Garg of Better

In 2012, Vishal Garg and his wife tried to buy a home and quickly
realized how inefficient the mortgage process was. As Vishal puts
it, the mortgage industry acted as though the internet didn't
exist. So in 2016, he founded Better to build an all-in-one
platform to take customers through the entire home-buying process,
from finding an agent, to securing a mortgage, to shopping for
insurance. Five years in, Better has funded over $30.9B in
home loans and last year alone, the company grew revenue by
850%. Vishal shares why his first move was applying for a mortgage
nearly everywhere, why he believes home ownership will shift
to a fractional model, and how the best way to grow is to center
your customer relationship on utility.