How to Meet the Demand Shift with Abhi Ramesh of Misfits Market

It was his first visit to an apple orchard that gave Abhi Ramesh
his aha moment. Seeing all of the misfit apples that were going to
be discarded, it was impossible to ignore the inefficiencies in the
food supply chain. So it 2018, at just 26 years old, he started
Misfits Market. In a crowded online grocery delivery space, he is
building an entirely new food value supply chain that fixes the
many inefficiencies across the food system. Last year, Misfits
Market rescued 228 million pounds of food and earned a valuation
over $2B. Abhi shares how the company is bringing grocery delivery
to the tens of millions of Americans who live in food deserts, why
he believes grocery delivery will become more mainstream
post-Covid, and why being a little bit naive is a positive for
founders.