How to Adapt Your Plans with Ariel Cohen of TripActions

In 2015, Ariel co-founded TripActions to transform business travel.
In the classic Blockbuster vs. Netflix analogy, TripActions set out
to be the latter—replacing travel agents and complex expense
reports with a best-in-class digital experience. The company's
tremendous growth came to a screeching halt in 2020, when Covid
stopped business travel altogether. But TripActions adapted and
came back even stronger, now boasting over 9,000 customers and a
valuation north of $7B. Ariel shares how a disastrous business trip
to Ukraine was one of his aha moments, what it was like to lose all
revenue in a two-day span when the pandemic hit, and why
distributed teams have now unlocked a new category of business
travel.