How to Identify a Market Gap with Woody Levin of Extend

When a consumer adds an AppleCare warranty to their purchase, it
adds a layer of trust and protection. What if you could insure most
purchases you make online? In 2019, Woody Levin co-founded Extend
to modernize the warranty industry. As Covid accelerated the
e-commerce, Extend's business has seen rapid growth, working with
customers from Sur La Table to Peloton. Woody shares how his aha
moment for Extend came from losing a fantasy football bet, why it
was like to hire 350 employees in one year, and how he's used
career failures as fuel.