How to Create a Network Effect with Michael Shaulov of Fireblocks

As a serial cybersecurity entrepreneur and operator, Michael found
himself investigating a $200M bitcoin hack that happened in 2017.
As he dug into it, he realized there was a big opportunity to help
companies manage digital assets securely. In 2018, he co-founded
Fireblocks, the leader in digital assets and cryptocurrency
custody, transfer, and issuance technology—or in Michael's words,
"Shopify for crypto." Fireblocks now works with over 1,200
financial institutions and supports over 850 tokens. Michael shares
how Fireblocks built up a referral network that drives a third of
inbound inquiries, how serving on an elite military technological
unit gave him a refuse-to-lose mentality, and why he believes NFTs
will transform how people do business on the internet.