How to Focus on the Work with Josh Tetrick of Eat Just

Growing up in Alabama, Josh Tetrick dreamed of being an NFL player.
But when that dream didn't come true, he set his sights on a wholly
new endeavor: to make a better version of an egg. He started Eat
Just, a food technology company working to build a healthier and
more sustainable food system. Since then, Eat Just has created
America’s fastest-growing egg brand, which is made entirely of
plants, and the world’s first-to-market meat made from animal
cells. Josh shares how he got his plant-based eggs into nearly
every major retailer, how he's overcome the challenge of scaling
from a lab to national distribution, and why thinking about death
helps him frame the urgency of his priorities.