How to Build a Growth Flywheel with Adi Tatarko of Houzz

In 2009, Adi and her husband Alon Cohen embarked on a home
renovation. They quickly realized how challenging it was to find
both inspiration and qualified home professionals, so they started
a side project to bring technology into the home design space.
Organically, the Houzz community blossomed to hundreds of thousands
of users before Adi decided to take on outside capital and make
Houzz her day job. Today, Houzz is the leading platform for
home renovation and design and has over 65 million users. Adi
shares how she overcame knowing no one when she first moved to
Silicon Valley, how she built a thriving
two-sided marketplace through word of mouth, and why she
loves building the company alongside her husband.