How to Get Honest Feedback with Brian Long of Attentive

When repeat founder Brian Long set out to build a text
communication platform for businesses, he soon realized that the
first version of his product didn't have the market pull he was
looking for. After a pivot, Brian found himself building Attentive,
the comprehensive mobile messaging platform for brands. Six years
in, Attentive has become a major player in the e-commerce space and
counts thousands of major brands as customers, from CB2 to
Michaels. On average, Attentive drives 20% of total online revenue
for its customers. Brian shares how he managed hypergrowth in 2020
as customers grew by 270%, why he always asks for quantitative
feedback in every customer conversation, and why his unusual trick
to destress at work is through reading World War II books.