How Impatience Fuels Innovation with Anne Wojcicki of 23andMe

Three years after the first human genome was sequenced, Anne
Wojcicki cofounded 23andMe. After a decade on Wall Street investing
in healthcare, Anne started a new career chapter as a founder
working to empower people with direct access to genetic
information. Fast-forward and 23andMe has become the only personal
genetic test with FDA authorization to deliver health information
directly to consumers. To date, over 12 million people have taken a
23andMe DNA test kit. Anne shares why she adopted a low-margin and
high-volume business strategy, why she believes personalized
medicine is the future, and how figuring out time management was
one of her biggest hurdles.