How to Define a Flexible CEO Role with Max Rhodes of Faire

How do retailers find brands to feature in their stores? For years,
trade shows were the default option. Until Faire entered the scene.
Max Rhodes started Faire in 2017 as an online marketplace where
retailers discover their next bestsellers from independent brands
across the globe. Today, the company supports over half a million
retailers in 15,000 cities and connects them to over 70,000 brands
around the world--earning the company a $12B valuation. Max shares
what it felt like when he realized Faire had reached product-market
fit, why he thinks solely direct-to-consumer brands will go away,
and why being a college athlete at Yale felt like entering the
working world four years early.