How to Persevere with Saeju Jeong of Noom

Today, millions of users know Noom as the most-installed weight
loss app of 2020. But it took countless pivots and many years for
the consumer-led digital health company to turn its mission—of
helping people live healthier, happier lives—into a product users
are obsessed with. Saeju's intense desire to help people dates back
to childhood in South Korea, growing up in a family of doctors. He
started working on what would become Noom in 2007, but it took
nearly a decade for the company to hit its stride. Saeju shares why
he's hyper-focused on preventative healthcare, why he would have
been shocked as an early founder to learn he'd be in the weight
loss business, and how becoming a father made him realize the value
of his parents' unconditional love.