How to Build an Evidence-Based Business with George Fraser of Fivetran

In 2012, George Fraser teamed up with his lifelong friend, Taylor
Brown, to build Fivetran. Their initial vision was completely
different from what Fivetran is today: a fully managed automated
data integration provider, valued at over $5 billion. But the two
listened to customer conversations and realized that they could
build a viable business around a singular pain point. Fivetran now
serves thousands of customers and hundreds of leading brands across
the globe. George shares how his PhD in Neurobiology impacts his
style as a founder, why fear of failure is an underrated motivator,
and why they got creative with a major acquisition in order to
build a full-spectrum offering overnight.