How to Bring Creativity to Market with Jo Malone of Jo Loves

For anyone who's ever smelled one of her iconic scents, Jo Malone
needs no introduction. Described as an "English scent maverick," Jo
has created some of the world's most-loved fragrances. Her first
company, Jo Malone London, gained cult status around the world and
was sold to Estée Lauder, and in 2013, she launched her Jo Loves, a
global fragrance brand. Jo shares how scent has been a superpower
since childhood, how she conquered a bout of anxiety by jumping out
of a plane, and why the desire to create led her back to the
founder seat.