How to Turn Your Users into Fans with Leif Abraham of Public

In 2019, serial founders Leif Abraham and Jannick Malling came
together to launch Public.com, the popular investing platform that
allows everyone to invest in stocks, ETFs, crypto, and alternative
assets. They set out to build a community around the stock market,
and in just a few years, they've scaled to 3 million members. Leif
started as a fintech outsider, but took his entrepreneurial
experience and accolades—a double Cannes Lions Grand Prix winner
who was named one of the Top 10 Minds in Digital by Adweek—to
create a fintech platform that members love. Leif shares how they
work to build an emotional connection with users, why it's
important to have a "black swan" playbook to prepare for major
market events, and why he believes in playing the long game with
business relationships.