Flashback: How to Build a Vertical Product with Andrew Bialecki of Klaviyo

What if brands were empowered to deliver personalized experiences
online, just as well as they could do in a store? That's the idea
that underpins Klaviyo, the leading customer and marketing
automation platform. Andrew Bialecki cofounded Klaviyo in 2012 and
now serves over 100,000 brands, helping them generate $28 billion
in revenue for its customers in 2021 alone. Andrew shares why he
bootstrapped the business until profitability, how early
partnerships can be a key to efficient customer acquisition, and
why he feels like he's only achieved 1% of Klaviyo's potential.
Original Air Date 12-07-2022