FROM INC STUDIOS AND SAP - Growth Agents: How Pink Lily went from a side hustle to a multimillion-dollar company

The company’s director of finance explains how her job goes well
beyond accounting. Tina Hetzer, director of finance at Pink Lily,
is one of the rising financial stars who are helping to bring their
businesses to the next level. She built Pink Lily’s finance team
from scratch and has helped the company become one of the
fastest-growing retailers in the country. In this podcast, part of
the SAP-sponsored Growth Agents series, Hetzer discusses the
cash-flow challenges unique to fashion retailers and explains how
working at a smaller, founder-run company can fuel greater
collaboration across the organization.