How to Build a Lasting Brand with Neil Blumenthal of Warby Parker

Over the past 13 years, Warby Parker has become synonymous with
offering stylish eyewear at revolutionary prices. The company was
born back at Wharton in 2010, when a group of classmates—including
co-CEO Neil Blumenthal, came together around an idea they couldn't
get out of their heads. Since then, Warby Parker has grown to over
200 brick and mortar locations and went public in 2021. They've
also hit a giant milestone: distributing 15 million pairs of
glasses globally through their Buy a Pair, Give a Pair program,
helping people get the glasses they need to learn, work, and
achieve better economic outcomes. Neil shares how it took them six
months and over 2,000 names to settle on Warby Parker, why getting
pricing right was key to their early success, and why empathy is
key to business-building.