How to Adapt Beyond Your Vision with Grant LaFontaine of Whatnot

What does it take to start one of the fastest-growing consumer
marketplaces? According to repeat founder Grant LaFontaine, it
starts with an open mind. When he and his co-founder Logan Head
launched Whatnot in 2019, they went into it know that their
starting place and ending place would be completely different. The
team opted to be customer-centric instead of vision-driven. Today,
Whatnot is a live shopping marketplace that enables anyone to turn
their passion into a business. Whatnot is like Twitch-meets-eBay
and was most recently valued at $3.7B. Grant shares why they
started building with a niche community (Funko Pop collectors), why
creativity is vital for consumer startups, and why this generation
of shoppers cares about authenticity.